Jason Markk is definitely the pioneer, if not the person who popularised shoe cleaning products to the community. From there on, sprung so many other products, or those that were hidden once were thrust into the limelight with his help. Shrewd marketing, beautiful packaging and informative videos certainly helped the brand in reaching the customers.

In this video, God of Shoe Cleaning shares some tips on on how to clean different areas of the shoes and the techniques for more effective cleaning. From Flyknit to Primeknit, leather or suede, this video will certainly educate you. Learn some tried and tested techniques for your kicks!

Visit us at www.slickieslaces.com Singapore's and South East Asia's Premier Brand of Shoelaces. If you have any other ideas on matching colors and would like to recommend some other laces, feel free to drop me an email.