This video is actually a tutorial on how to do the "Lace Lock" or the "Heel Lock" lacing method by utilising the last eyelet which is more commonly found on running shoes. The "Lace Lock" method also takes off pressure the top of your foot making it more comfortable.
Another added benefit of this method is that it utilises a longer amount of lace length to tie. So, if you have shoelaces that are usually too long, using this method to tie them will make it just about right for your shoe. You could refer to the video below for a clearer explanation on the benefit :) If you need shoelaces for your running shoes, you can get them at www.slickieslaces.com
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