September 19, 2017

Why are you even surprised?

2 years ago, ADIDAS was just a small player in this sneaker industry but small trickle in the pond resulted in a shift of perception so big that the effects have turned the whole industry upside down.

In 2014, Kanye left NIKE to ADIDAS on the promise that ADIDAS allowed him to exercise his creative genius on his YEEZY line. NIKE, I guess, didn't allow him that freedom which resulted in him jumping ship.

That change in allegiance resulted in stores ordering ADIDAS sneakers just based on Kanye's brand power. NIKE then became irrelevant as Ultra Boost silhouette was now the most sought after pair of sneakers. Just for your information, the Ultra Boost silhouette was launched to little or no fan fare. Nobody cared about it until Kanye wore the Triple White 1.0 and BOOM, everyone started wanting a pair and that craze has continued even till now.

NIKE back then had the Roshe and Flyknit, a blend of aesthetics and performance which was highly popular. ADIDAS then took the idea and created the NMDs which gave sneakerheads what they really wanted. ADIDAS now had 2 premium shoe silhouettes which skyrocketed their brand value to the stars and back.

The only question here is that, can ADIDAS maintain this growth? JORDAN has been mainstay in the industry for far longer and we can safely say that its popularity will not diminish anytime soon. ADIDAS needs to continually innovate in order for it to stay relevant. Only time will tell.

eck out our most popular laces collections. 

BOOST / NMD Shoelaces 

- Rope Laces

3M Reflective Rope / Flat Shoe Laces

Visit us at www.slickieslaces.com Singapore's and South East Asia's Premier Brand of Shoe Laces. If you have any other ideas on matching colors and would like to recommend some other laces, feel free to drop me an email. Join our Facebook Group (BOOST SG) for a community of laceswap lovers!


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Size Guide

SIZE GUIDE

For accuracy, please measure your own set of laces. We will not be responsible for any errors in length.

Sneakers

Recommended Length

NMD R1 (3 Eyelets)

80CM – 90CM (80CM for less excess lace)

NMD R2 (Primeknit)

90CM

Ultra Boost

90CM – 100CM (80CM for no-tie look) (90CM is for 1 single knot)

Ultra Boost Uncaged

80CM – 90CM (80CM for less excess lace)

Human Race

140CM

EQT

4 Eyelets – 90CM

5 Eyelets – 90CM (Very small bow)

110-120CM (Stock lace length)

NIKE Roshe

90CM – 100CM

Offwhite Presto

160CM

NIKE Vapormax

120CM

Superga

5 Pairs of Eyelets - 90CM

Yeezy Boost 350

120CM

Stan Smith

120CM

VANS

Era – 100CM
Old Skool – 120CM

SK8 HI – 140CM